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ActOn Wealth Team | February 3, 2025

Understanding Self-Licensed Financial Advisers: Key Benefits Explained


A self-licensed financial adviser operates independently under their own Australian Financial Services Licence (AFSL), unlike those tied to banks or large institutions. This independence allows them to provide personalised, unbiased advice without pressure to sell specific products. They have a broader range of investment options and can tailor strategies to meet individual client needs. For those seeking transparent, conflict-free financial guidance, self-licensed advisers offer a more flexible and dedicated approach to achieving long-term financial success.


A self-licensed financial adviser operates independently under their own Australian Financial Services Licence (AFSL), unlike those tied to banks or large institutions. This independence allows them to provide personalised, unbiased advice without pressure to sell specific products. They have a broader range of investment options and can tailor strategies to meet individual client needs. For those seeking transparent, conflict-free financial guidance, self-licensed advisers offer a more flexible and dedicated approach to achieving long-term financial success.
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"When seeking financial advice, many people don’t realise there’s a difference between self-licensed financial advisers and those operating under a larger institution's license. A self-licensed adviser runs their own Australian Financial Services Licence (AFSL), providing greater independence, flexibility, and personalised advice."

ActOn Wealth TeamWhen seeking financial advice, many people don’t realise there’s a difference between self-licensed financial advisers and those operating under a larger institution's license. A self-licensed adviser runs their own Australian Financial Services Licence (AFSL), providing greater independence, flexibility, and personalised advice.

ActOn Wealth Team

Team ActOn Wealth


Discover the Benefits of Self-Licensed Financial Advice Today.

Understanding Self-Licensed Financial Advisers: Your Guide to unbiased Financial Advice

When it comes to financial advice, many people are unaware of the differences between self-licensed financial advisers and those who work for larger institutions. Understanding these differences is crucial for making informed decisions about your financial future.

What is a Self-Licensed Financial Adviser?

A self-licensed financial adviser operates under their own Australian Financial Services Licence (AFSL). This means they are not tied to a bank, superannuation fund, or large financial institution. Being self-licensed allows them greater independence, flexibility, and the ability to offer personalised advice tailored to your needs.

Key Features of Self-Licensed Advisers:

  • Independent Advice: They provide recommendations without the pressure to sell in-house products.
  • Broader Investment Choices: They can suggest a wide range of financial solutions, including managed funds, ETFs, and SMSF options.
  • Tailored Strategies: They have the flexibility to design financial plans that align with your unique goals instead of corporate targets.

Self-Licensed vs. Institutionally Aligned Advisers

| Feature | Self-Licensed Financial Adviser | Institutionally Aligned Adviser | |---------------------------------|--------------------------------|----------------------------------| | Licence Ownership | Owns their own AFSL | Operates under a bank’s or institution’s AFSL | | Product Range | Full market access | Often restricted to in-house products | | Independence | No corporate influence | May be influenced by corporate targets | | Fees/Commissions | Transparent fee structure | May receive commissions or incentives |

Why It Matters When Seeking Financial Advice

Choosing the right adviser can significantly impact your financial health. Self-licensed advisers operate with autonomy, ensuring that their recommendations are based solely on your needs rather than corporate interests.

Benefits of Choosing a Self-Licensed Financial Adviser

  1. Greater Investment Options: Self-licensed advisers can recommend a wider array of products, potentially leading to better performance and lower fees. For instance, if youre in your 50s and contemplating retirement, a self-licensed adviser can help you explore diverse investment strategies that suit your risk profile.

  2. No Conflicts of Interest: Unlike institutionally aligned advisers, self-licensed advisers are free from pressure to prioritise specific products. This means they can focus on what’s truly best for you. For example, while a bank-affiliated adviser might only suggest their banks managed funds, a self-licensed adviser can explore the entire market for better-performing options.

  3. Personalised and Transparent Advice: Self-licensed advisers create customised financial strategies based on your individual goals and lifestyle. If you prefer a more tailored approach, such as planning for retirement or managing your investments, they can provide the flexibility you need.

  4. Long-Term Stability: Many institutional advisers change firms due to corporate restructuring. However, self-licensed advisers are business owners who are committed to building long-term relationships with their clients. This stability ensures continuity in your financial strategy over time.

When Should You Work with a Self-Licensed Financial Adviser?

You might consider working with a self-licensed financial adviser if:

  • You desire independent financial advice that isn’t influenced by corporate policies.
  • You want access to a broader range of investment options.
  • You need personalised strategies tailored to your unique situation.
  • You seek a long-term financial partner who will remain consistent over time.

Final Thoughts

Choosing a self-licensed financial adviser can lead to independent, conflict-free, and tailored financial advice that prioritises your best interests. With more investment flexibility, transparent fees, and a personalised approach, self-licensed advisers are well-equipped to help you achieve long-term financial success.

If you’re looking for unbiased financial advice, consider speaking with Acton Wealth. They offer a truly client-focused self-licensed financial planning experience tailored to meet your needs. Whether youre exploring your financial goals or planning for retirement, having the right adviser can make all the difference.

SEE MORE ON PLANNING


What Is a Financial Advisor & Do I Need One

A financial advisor (also sometimes called a financial planner) in Australia is a qualified professional who assists clients in reaching their financial goals. Sometimes, clients dont always know what those goals are, so a good financial advisor will help them determine and articulate the answer.


A financial advisor (also sometimes called a financial planner) in Australia is a qualified professional who assists clients in reaching their financial goals. Sometimes, clients dont always know what those goals are, so a good financial advisor will help them determine and articulate the answer.
Why Financial Planning What Our Clients Have to Say

Please tell us a little bit about your financial planning journey and your experience working with a Financial Planner.


Please tell us a little bit about your financial planning journey and your experience working with a Financial Planner.
Financial Planning In Your 50s How to Build Wealth

If youve reached midlife and youre wondering how to invest in your 50s or perhaps how to plan for retirement in your 50s, youre not alone. This is a time when many Australians begin to take stock of their finances and future and realise the two are not always working hand-in-hand.


If youve reached midlife and youre wondering how to invest in your 50s or perhaps how to plan for retirement in your 50s, youre not alone. This is a time when many Australians begin to take stock of their finances and future and realise the two are not always working hand-in-hand.

How can ActOn Wealth help?

If you’re looking for unbiased financial advice, consider speaking with Acton Wealth. They offer a truly client-focused self-licensed financial planning experience tailored to meet your needs.

If you’re looking for unbiased financial advice, consider speaking with Acton Wealth. They offer a truly client-focused self-licensed financial planning experience tailored to meet your needs.

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Questions
What is investment advice?

This refers to professional guidance on strategies and opportunities provided by qualified advisors. They analyse market trends, assess client goals and risk tolerance, and offer recommendations to maximise returns while managing risk. Regulated by ASIC, such advice ensures transparency and client protection.

How do i choose a wealth management advisor?

Identify your needs, research qualifications and experience, ask for referrals, compare fees, interview potential professional advisors, evaluate communication and rapport, review ongoing support, and trust your instincts. This process will help you find a qualified and reputable professional who understands your financial goals and can provide tailored advice.

Are you Accredited and Qualified to offer Financial Services?

Yes, we are fully regulated, industry-approved and accredited. We have Australian Securities and Investments Commission (ASIC) authorisation to conduct our business and we follow the standards set by the Financial Adviser Standards and Ethics Authority (FASEA). Our independent, certified professionals who adhere to all relevant regulations and industry guidelines, offering the highest possible level of client service and protection.

What Others Say


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Thanks to Matthew for sorting out our financial situation. And thanks to Dael and Lachie for putting it into action. Accommodating staff. Professional help. They understand your situation regardless of your income bracket. And give you the best available advice to reach your financial goals. Highly recommended.


Finance Sorted
Thanks to Matthew for sorting out our financial situation. And thanks to Dael and Lachie for putting it into action. Accommodating staff. Professional help. They understand your situation regardless of your income bracket. And give you the best available advice to reach your financial goals. Highly recommended.
★★★★★

So happy to be able to call Anthony for any advice during the year. Appreciate the time and effort to clearly explain things to me.


Clear Prompt Financial Advice
So happy to be able to call Anthony for any advice during the year. Appreciate the time and effort to clearly explain things to me.
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Matt and Tom from ActOn presented at my workplace. They provided easy to follow guidelines for choosing home loans and how to help position yourself financially for the future. I’ve found thinking about my finances overwhelming, but by speaking with team at ActOn, it’s given me a better understanding and confidence to help reach financial goals. Highly recommend! :)


Travis Fryer
Matt and Tom from ActOn presented at my workplace. They provided easy to follow guidelines for choosing home loans and how to help position yourself financially for the future. I’ve found thinking about my finances overwhelming, but by speaking with team at ActOn, it’s given me a better understanding and confidence to help reach financial goals. Highly recommend! :)

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